Common Dealer Tactics
From: Jeff Radich
There are several
common tactics that many dealers use to try to get you to pay more. It will be
interesting to note how many of them are used on you as you start walking away
from the lot. Your salesperson will tell you almost anything to get your
interest and entice you to stay and deal.
When you are an
educated and informed buyer, you are prepared for these ploys and know how to
deal with them.
Salespeople are
trained to instill urgency in your decision, and this is one of the oldest
ploys going. Basically what they tell you is that if you buy today, and only today,
they can give you a deal that they won't be able to match at any other time in
the future.
Now consider that
statement. There is absolutely no reason in the world that the same RV won’t
have the same price or that you won’t have the same opportunity no matter when
you decide to make your purchase.
As a matter of
fact, by walking away and doing your homework, I guarantee that you will not
only be able to make the same deal you are being offered, but that you will be
able to make an even better deal.
This is another
common one, and again, when you stop to consider it, it’s not even true. The
dealer is trying to trick you into making an emotional buy on the spot. Don’t
fall for it.
The salesperson
might tell you that the big sale advertised in the newspaper or on the radio is
a one-time special, a year-end blow-out, a factory reduction, or whatever he
chooses to call it. Again, the bottom line is that no matter what he tells you,
if he can sell it for a certain price one day, he can certainly sell it at that
same price a few days later.
Being aware of
these tactics is important, and so is not being in a rush to purchase your new
RV. There are many, many reasons why you should never buy the first time you go
into a dealership, and all of the reasons are about saving you money.
The first big
reason is that when you visit a dealer for the very first time, you don't have
the research and information to know exactly which RV best suits you and your
family. You need to look at many different classes, makes, models, and floor
plans and know exactly what is out there before you can make an informed
decision about which one you want.
The second reason
not to buy on the first visit, as I mentioned earlier, is that you need time to
go home and research the RV you are about to buy. The only way you can
accomplish the magnificent deal I am laying out here is to go to the dealer,
make your lists, and go home to do your homework.
Jeff Radich is a
professional research writer and active RV enthusiast. |